(Source: INMA - International Newsmedia Marketing Association) DALLAS (19 November 2015) - The International News Media Association (INMA) today released a report highlighting 17 media companies implementing innovation processes to transform their corporate cultures for better outcomes in the Digital Age. 'How Media Companies Embrace the Process of Innovation' aims to surface the best examples of outcome-based design thinking - inspired by the road map created at Stanford University's d.school. The INMA report looks at media...
↧